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Going Green, Going Strong — A Guide to Sustainable Practices for Nonprofits


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Did you know the nonprofit sector generates a whopping 10% of all mail volume in the United States? While your mission focuses on social good, everyday operations might leave a larger environmental footprint than you realize.

The good news? There's a growing wave of "eco-friendly donors" who prioritize sustainability alongside an organization's social impact. By adopting eco-friendly practices, your nonprofit can not only reduce its environmental impact but also:

  • Attract new supporters who value sustainability.

  • Save money through reduced paper waste and energy consumption.

  • Enhance your reputation as a forward-thinking organization.

This article explores practical strategies for integrating sustainability into your nonprofit's operations, from reducing paper waste to leveraging online tools. Learn how going green can benefit your organization, the planet, and the cause you champion.


The Rise of the Eco-Conscious Donor and the Nonprofit Response

Traditionally, "sustainability" for nonprofits has often focused on self-sufficiency and financial independence of programs. However, a new kind of donor is emerging – one that prioritizes an organization's environmental practices alongside its social impact.

Research by Charity Digital indicates that 66% of donors consider sustainability a top five concern when making charitable choices. This trend is undeniable – for many, supporting a cause goes hand-in-hand with supporting the planet.

This shift in donor expectations presents a clear opportunity for nonprofits. By embracing eco-friendly practices, your organization can demonstrate its commitment to a healthy environment, attract new supporters who share your values, and potentially even increase donations.

But where do you begin? The good news is that many practical steps, big and small, can significantly reduce your environmental footprint. Let's explore some key strategies to get you started.


Greening Your Nonprofit: Practical Strategies for Everyday Operations

Here are some practical strategies your nonprofit can implement to create a more sustainable future:


1. Embrace the Power of Paperless:

  • The paper industry takes a significant environmental toll. Consider these paper-reducing tactics: Invest in digital solutions for workflows that generate a lot of paper. Explore online forms, e-signatures, and cloud storage options.

  • Implement a work-from-home policy, where feasible, to reduce commutes and paper usage in the office.

  • Prioritize online communication with supporters. Offer e-newsletters and online donation options.

  • For essential printing, use double-sided printing and recycled paper whenever possible.

  • Explore paperless meeting tools and encourage digital note-taking.

2. Think Outside the (Physical) Box:

  • Move your fundraising efforts online. Utilize social media platforms and online fundraising tools to reach a wider audience and reduce reliance on paper marketing materials. Host virtual fundraising events like webinars, online auctions, or live-streamed challenges. These can be more cost-effective and environmentally friendly than in-person events.

  • Consider offering virtual volunteering opportunities to expand your reach and engage supporters who cannot volunteer in person.

3. Repurpose, Reuse, Reduce:

  • Encourage in-kind donations from your supporters to reduce waste and promote resourcefulness. Examples include office supplies, furniture, and raffle prizes for events.

  • Organize donation drives for gently used clothing or household items that can be resold or given to those in need.

  • When purchasing office supplies, prioritize refillable and durable options. To further reduce environmental impact, explore eco-friendly cleaning products.

4. Partner with Purpose:

  • Seek out partnerships with environmentally-conscious companies or organizations. These partnerships can offer event sponsorships or access to resources supporting your sustainability efforts.

  • Look for opportunities to collaborate on environmentally-focused initiatives that align with your mission and showcase your commitment to sustainability.

5. Lead by Example:

  • Promote environmental awareness within your organization by organizing educational workshops or brown bag lunches on sustainability topics for staff and volunteers.

  • Encourage sustainable practices in the workplace – from turning off lights in unused rooms to promoting carpooling or biking to work.

  • Be transparent about your sustainability efforts. Share your progress with supporters and highlight your commitment to environmental responsibility.

Remember, every step towards sustainability makes a difference. By implementing these strategies, your nonprofit can demonstrate environmental leadership, attract new supporters, and create a lasting impact – on your mission and the planet.


Addressing Potential Concerns and Moving Forward

The path to greener operations might raise some questions for your team. Here are some common concerns and how to address them with more specific solutions and resources:

Concern: Won't going digital alienate some donors who prefer traditional methods?

Solution: Offer a multi-channel communication strategy. While promoting online giving and e-newsletters, continue to offer paper options for those who prefer them. Here's how:

  • Provide a preference center: During the donation process or through a dedicated sign-up form, donors should be able to choose their preferred communication method (email, mail, etc.).

  • Maintain a "print-on-demand" option:  Offer downloadable PDFs of key information (annual reports, newsletters) for those who prefer physical copies. Clearly state that opting for digital versions helps the environment.

  • Personalize your approach: Consider a hybrid approach for major donors who might be accustomed to receiving mailings. Send a brief, eco-friendly postcard highlighting key updates and a link to access a more detailed digital report.

Concern: Don't online fundraising platforms charge fees?

Solution: Research different platforms to find one with fees that fit your budget. Here are some additional considerations:

  • Compare fees:  Popular online fundraising platforms like DonorBox and Charity Navigator offer different fee structures. Some have monthly fees, while others charge a percentage of each donation. Choose one that aligns with your fundraising volume.

  • Explore fee-covering options:   Some platforms like Classy allow donors to cover the processing fees associated with their donation. Highlight this option on your donation page to minimize the financial impact on your organization.

Concern: How can we ensure our virtual events are engaging and successful?

Solution: Invest time in planning interactive elements for your virtual events. Here are some specific suggestions and resources to make your events captivating:

  • Utilize live engagement tools:  Platforms like Zoom and Microsoft Teams offer features like polls, quizzes, and chat functionalities to keep participants actively involved.

  • Host Q&A sessions and breakout rooms:  Dedicate time for live question and answer sessions with speakers or experts. Breakout rooms in virtual event platforms allow for smaller group discussions and networking opportunities.

  • Incorporate gamification elements:  Platforms like AhaSlides offer interactive presentations with games, polls, and word clouds. This can increase audience participation and make your event more fun.

  • Promote effectively: Don't underestimate the power of promotion.   Utilize social media, email marketing, and your website to reach a wider audience and ensure a strong online turnout.

Concern: What if transitioning to a paperless office requires too much upfront investment?

Solution: Start small and prioritize the most impactful changes. Look for free or low-cost online tools and gradually integrate new technologies as your budget allows. Here are some resources to help you get started:

  • Free cloud storage:  Services like Google Drive and Dropbox offer free storage plans for essential documents and files.

  • Open-source project management tools:  Platforms like Trello and  Asana have free versions with features for task management, collaboration, and communication within your team.

  • Digital signature solutions: Free services like DocuSign Express allow for a limited number of electronic signatures per month. As your needs grow, explore affordable paid options.

By addressing these concerns with specific solutions and resources, your team can feel more confident about embracing eco-friendly practices. Remember, going green is an ongoing journey. Continuously evaluate your progress, celebrate your successes, and don't be afraid to adapt your strategies as needed. The benefits of a more sustainable nonprofit – for the environment, your supporters, and your bottom line – are well worth the effort.

Sustainable Practices for Success

By integrating these eco-friendly practices, your nonprofit can cultivate a culture of sustainability that benefits your mission, the planet, and your supporters. Ready to explore more ways to streamline your operations and position your nonprofit for grant success? Check out JustWriteGrants on YouTube for even more tips and valuable resources no nonprofit should be without!



 

Kristin Chute head shot

Kristin Chute is a freelance writer with a passion for helping nonprofits increase their reach and impact. She has written for companies offering SaaS solutions, nonprofits directly, and donor loyalty programs.


Kristin believes in the power of nonprofit organizations to change the world. With expertise stemming from her career and personal connection to volunteering at her childhood summer camp, she shares insights to help nonprofits increase their reach, engage supporters, and amplify fundraising efforts.

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