What Trump’s Re-Election Could Mean for Nonprofit Fundraising in 2025 and Beyond
As we look ahead to potential shifts in the political landscape, nonprofits must prepare for how changes in the federal government could impact fundraising and grant writing. The re-election of former President Donald Trump will likely bring renewed policies and perspectives on federal funding priorities, tax laws, and philanthropy. Below, we explore some of the key areas that nonprofits should keep in mind for grant writing and overall fundraising strategies. 1. Federal Funding Shifts Under a Trump administration, priorities for federal grants might shift towards sectors like economic development, veterans' services, national security, and faith-based initiatives, which were focal points during his previous term. Nonprofits working in these areas might see increased grant opportunities, whereas those outside these focus areas may need to seek diversified funding streams. Grant Writing Insight: Nonprofits might benefit by closely monitoring shifts in federal budgets and identifying areas aligned with Trump administration priorities. Tailoring proposals to highlight how their missions intersect with these federal priorities could improve funding chances. 2. Regulatory Changes and Compliance Trump’s prior administration emphasized reducing regulations, which could continue if he returns to office. This may mean relaxed reporting requirements for some federal grants, simplifying compliance processes for grantees. However, some states might counter these changes with their own requirements, meaning nonprofits working across state lines need to stay vigilant on regional regulations. Grant Writing Insight: Reduced regulations could help smaller nonprofits compete for federal grants due to potentially streamlined application and reporting requirements. Organizations should still remain compliant with any new state laws that emerge in response to federal changes. 3. Tax Law and Charitable Deductions A second Trump term could bring discussions around new tax cuts or modifications to the charitable deduction policies, as was seen with the Tax Cuts and Jobs Act of 2017. That legislation raised the standard deduction, which contributed to a drop in the percentage of Americans itemizing deductions, including charitable contributions. A similar approach could impact smaller donations that nonprofits rely on. Fundraising Insight: Nonprofits may need to place a greater emphasis on building relationships with larger donors who continue to benefit from itemizing deductions. For smaller donors, engagement strategies that go beyond tax benefits, such as showing impact and personal connection to the cause, will be crucial. 4. Public-Private Partnerships and Philanthropy Models Trump’s previous administration encouraged private sector involvement in addressing social challenges, which could mean more public-private partnerships or incentives for corporations to support nonprofit initiatives. Nonprofits could see growth in grant opportunities that encourage collaboration with businesses. Grant Writing Insight: Nonprofits might consider developing partnerships with corporations to secure funding for projects that align with both private and public sector goals. This can also add resilience to funding strategies by including more diverse revenue sources. 5. Increased Focus on American-Centric Causes Trump has consistently emphasized “America First” policies, which could result in fewer federal grants for international causes, while increasing support for domestic issues, such as economic empowerment, veterans, and rural development. Grant Writing Insight: Nonprofits focused on U.S.-based issues could see increased federal support and may want to align proposals with key American-centric themes. Conversely, organizations working internationally may need to increase appeals to private foundations or individual donors who remain committed to global causes. 6. Impact on Donor Behavior Political shifts often influence donor behavior, as people feel more or less inclined to give based on federal priorities and their alignment with administration policies. Trump's re-election could inspire some donors to support causes perceived to be underserved by federal policies, while others may increase support to causes that align with federal priorities. Fundraising Insight: Nonprofits may want to segment donor outreach strategies based on their audiences' values and perceptions of the current administration. Offering transparency in how their work aligns or fills gaps in federal priorities could strengthen donor relationships. Preparing for 2025: A Strategic Approach Regardless of the election outcome, nonprofits should adopt a proactive and adaptive approach to fundraising and grant writing. Here are a few strategies to consider: Diversify Funding Sources: A broader base of funders can mitigate risks associated with shifts in federal funding priorities. Strengthen Donor Relations: Direct communication about how donations are making an impact can drive support, especially if tax incentives for smaller donations remain limited. Align with Federal Priorities Where Feasible: Adapting programs and messaging to show alignment with federal focus areas can enhance eligibility for public funding. The next presidential term will undoubtedly bring changes, and staying informed on policies affecting funding is essential. By adapting to new opportunities and preparing for potential challenges, nonprofits can continue driving positive impact, regardless of political shifts.